As an avid sports fan, sportsman, econ aficionado, and entrepreneur, I pay very close attention to sports business. As a University of Oregon Duck, I naturally pay close attention to sports marketing. Uncle Phil wouldn’t have it any other way. (Notice: I’ll never call myself an “economist”. They’re wrong too much of the time. It’s like hovering around the Mendoza Line. I’m an econ aficionado [E.A.]).

American professional sports is going to undertake a metamorphosis in the next decade. These are my predictions:

If economics is supply and demand, wouldn’t it be useful for companies if they could pull demand out of a hat; if they could create new marketplaces out of thin air, instantly cashing in on the first-mover advantage. There they would stand, titans of industry, as the lone player in a market.