As an avid sports fan, sportsman, econ aficionado, and entrepreneur, I pay very close attention to sports business. As a University of Oregon Duck, I naturally pay close attention to sports marketing. Uncle Phil wouldn’t have it any other way. (Notice: I’ll never call myself an “economist”. They’re wrong too much of the time. It’s like hovering around the Mendoza Line. I’m an econ aficionado [E.A.]).
American professional sports is going to undertake a metamorphosis in the next decade. These are my predictions:

